Scales
Acculturation (ACC)
A comprehensive academic guide to the Acculturation (ACC) scale developed by C. Chankon Kim, Michel...
# laroche
3 results
Scales
Physical Tangibility Perception (PTP)
The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...
Scales
Acculturation Scale for Consumer Research (ASCR)
An authoritative academic review of the Acculturation Scale for Consumer Research (ASCR), detailing its multidimensional...