Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
# Persuasion Knowledge Model
6 results
Scales
Sponsor Self-Interest Perception (SSIP)
The Sponsor Self-Interest Perception (SSIP) scale is a three-item psychometric semantic differential instrument developed by...
Scales
Comparative Ad Negativity Valence (CANV)
The Comparative Ad Negativity Valence (CANV) scale is a 5-item psychometric measure developed by Shailendra...
Scales
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
Scales
Persuasion Knowledge Scale (PKS)
Comprehensive academic psychometric review of the Persuasion Knowledge Scale (PKS), evaluating theoretical models, validity, reliability,...