Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
# Persuasion
21 results
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
Scales
Affective Response to the Ad (Guilt) (ARTT)
The Affective Response to the Ad (Guilt) (ARTT) scale is a 3-item unipolar psychometric instrument...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Ad Credibility (General) (ADCREDG)
The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...
Scales
Attitude Confidence (ATTCON)
The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...
Scales
Information Believability (INFBEL)
A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...
Scales
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
Scales
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...