Scales
Attitude Certainty
An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...
# Persuasion
21 results
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
Theories
Psychological Reactance Theory – Jack W. Brehm
A comprehensive academic analysis of Jack W. Brehm's Psychological Reactance Theory, exploring theoretical foundations, mechanics,...
Scales
Source Credibility and Usefulness Scale (SCUS)
A comprehensive psychometric guide to the Source Credibility and Usefulness Scale (SCUS) developed by Park...
Scales
Behavioral Attitude Scale (BAS-Yoon)
A comprehensive academic analysis and psychometric profile of the Behavioral Attitude Scale (BAS-Yoon), evaluating construct...
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
Scales
Need for Affect Scale
The Need for Affect Scale (NFA) is a psychometric tool measuring individual differences in the...
Theories
Dual-Involvement Persuasion Model – Anthony Greenwald
A comprehensive academic analysis of Anthony Greenwald's dual-involvement persuasion model, cognitive response theory, ego involvement,...