Scales

Body Investment Scale (BIS)

Comprehensive academic overview of the Body Investment Scale (BIS), developed by Israel Orbach and Mario...

September 24, 2026 • Dr. Mohammed Looti
Scales

Concern About Food Waste

Comprehensive academic guide and psychometric profile of the Concern About Food Waste scale developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Body-Cathexis Scale (BC-SC)

The Body-Cathexis Scale (BC-SC), developed by Paul F. Secord and Sidney M. Jourard in 1953,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Commentary Interpretation Scale (CIS)

An exhaustive academic and psychometric overview of the Commentary Interpretation Scale (CIS), authored by K....

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward AI-Generated Ads

The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...

September 24, 2026 • Dr. Mohammed Looti
Scales

App Attention

A psychometric review of the App Attention scale introduced by Barney et al. (2022) to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Dieting Self-Efficacy Test (DSET)

Comprehensive academic overview of the Dieting Self-Efficacy Test (DSET) developed by Philip Lawrence Ascheman, examining...

September 24, 2026 • Dr. Mohammed Looti
Scales

Emotional Attachment to the Cell Phone

A comprehensive psychometric review of the Emotional Attachment to the Cell Phone scale, examining construct...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti