Scales

Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Humanlikeness of the Object

Comprehensive academic overview of the Humanlikeness of the Object scale (Garvey, Kim, & Duhachek, 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Objectification Scale

A psychometric review of the Self-Objectification Scale (SOQ), exploring its theoretical foundation in Objectification Theory,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of AI Assistants

A comprehensive academic guide and psychometric analysis of the Anthropomorphism of AI Assistants Scale (Uysal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti
Scales

The Body-Esteem Scale

The Body-Esteem Scale (BES), developed by Stephen L. Franzoi and Stephanie A. Shields (1984), is...

September 24, 2026 • Dr. Mohammed Looti
Scales

Momentary Affect During Product Evaluation

The Momentary Affect During Product Evaluation scale is a 4-item semantic-differential instrument developed by Chang,...

September 24, 2026 • Dr. Mohammed Looti