Theories
Contact Hypothesis – Gordon Allport
A definitive academic exploration of Gordon Allport's Contact Hypothesis, examining theoretical foundations, optimal conditions, mechanisms,...
# Social Identity Theory
43 results
Scales
Consumer Brand Identification Scale
The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...
Theories
Common Ingroup Identity Model – Samuel L. Gaertner & John F. Dovidio
A comprehensive academic analysis of Gaertner and Dovidio's Common Ingroup Identity Model, exploring recategorization, dual...
Theories
Black Sheep Effect – José Marques & Vincent Yzerbyt
A comprehensive academic analysis of the Black Sheep Effect formulated by José Marques and Vincent...
Experiments
The Social Identity Theory Experiments – Henri Tajfel and John Turner
A comprehensive academic analysis of Henri Tajfel and John Turner's seminal social identity theory experiments...
Experiments
The Minimal Group Paradigm – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's Minimal Group Paradigm, exploring its methodology, cognitive foundations,...
Experiments
The Blue Eyes/Brown Eyes Exercise – Jane Elliott
A comprehensive academic examination of Jane Elliott's Blue Eyes/Brown Eyes exercise, analyzing its pedagogical methodology,...