Scales
Group Membership Identification (GMI)
A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...
# Social Identity Theory
43 results
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Experiments
The Cutting Off Reflected Failure (CORFing) Studies – C.R. Snyder
A comprehensive academic analysis of C.R. Snyder's Cutting Off Reflected Failure (CORFing) studies, examining ego-defense...
Experiments
The Basking in Reflected Glory (BIRGing) Experiment (College Apparel) – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 BIRGing experiment, exploring social identity, college...
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
Scales
Brand Community Engagement (BCE)
A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...
Scales
Corporate Community Giving Attitude (CCGA)
A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...
Scales
Stereotypes of Whites as Racist (SWR)
The Stereotypes of Whites as Racist (SWR) scale, developed by David M. Tom (2002, 2006),...
Scales
Social Group Identity Centrality
A comprehensive psychometric guide to the Social Group Identity Centrality (SGIC) scale, developed by Trudel,...
Scales
Local Consumer Self-Identity (LCSI)
An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...
Scales
Cognitive Customer-Company Identification (CCCI)
A comprehensive psychometric evaluation and academic review of the Cognitive Customer-Company Identification (CCCI) scale developed...