Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
Behavioral Economics
237 results
Experiments
Steven Anderson The Ultimatum Game Cognitive Studies – Werner Güth The Moral
An academic analysis of Werner Güth's Ultimatum Game, moral economics, and Steven Anderson's cognitive neuropsychology...
Experiments
Planning Fallacy Studies – Daniel Kahneman and Amos Tversky The Optimism Bias
An academic analysis of Kahneman and Tversky's planning fallacy and optimism bias, examining cognitive mechanisms,...
Experiments
Overconfidence Effect Experiments – Sarah Lichtenstein and Baruch Fischhoff The
A rigorous academic examination of the seminal overconfidence effect experiments conducted by Sarah Lichtenstein, Baruch...
Experiments
Dunning-Kruger Effect Studies – David Dunning and Justin Kruger
A comprehensive academic analysis of the seminal Dunning-Kruger effect studies, evaluating metacognitive deficits, statistical debates,...
Experiments
Knowledge Experiment – Colin Camerer, George Loewenstein, and Martin Weber The
A comprehensive analysis of the seminal 1989 curse of knowledge market experiments by Colin Camerer,...
Experiments
and Ilana Ritov The Outcome Bias Experiment – Jonathan Baron and John Hershey
A detailed academic analysis of the outcome bias experiment by Jonathan Baron, John Hershey, and...
Experiments
Daniel Kahneman and Amos Tversky The Omission Bias Experiment – Jonathan Baron
An in-depth academic examination of omission bias, exploring how Jonathan Baron built upon Kahneman and...
Experiments
Donation – Eric Johnson and Daniel Goldstein The Certainty Effect Experiment
A comprehensive academic analysis of Eric Johnson and Daniel Goldstein's landmark 2003 experiment on organ...
Experiments
Study: Sheena Iyengar and Mark Lepper The Default Effect Experiment (Organ)
An exhaustive analysis of choice architecture, default options, and decision-making mechanisms within the context of...
Theories
Nudge Theory (Choice Architecture) – Richard Thaler & Cass Sunstein
A comprehensive academic analysis of Nudge Theory and Choice Architecture by Richard Thaler and Cass...
Experiments
William Samuelson and Richard Zeckhauser The Choice Overload Experiment (The Jam
An academic analysis linking Samuelson and Zeckhauser's foundational decision theory to choice overload and the...