Experiments
Representativeness Heuristic Experiment (Linda Problem) – Amos Tversky and
An exhaustive academic exploration of Amos Tversky and Daniel Kahneman's Linda Problem, unpacking the representativeness...
Behavioral Economics
231 results
Experiments
Availability Heuristic Experiments – Amos Tversky and Daniel Kahneman The
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational availability heuristic experiments and...
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Theories
Iowa Gambling Task Decision Framework – Antoine Bechara, Antonio Damasio, Daniel Tranel, & Hanna Damasio
A comprehensive academic analysis of the Iowa Gambling Task decision framework, exploring somatic markers, vmPFC...
Theories
Hyperbolic Discounting (Picoeconomics) – George Ainslie
A comprehensive academic analysis of George Ainslie's picoeconomics, detailing hyperbolic discounting, dynamic inconsistency, and internal...
Theories
Hot-Cold Empathy Gap – George Loewenstein
A comprehensive academic analysis of George Loewenstein's hot-cold empathy gap, detailing visceral states, cognitive biases,...
Experiments
The Illusion of Control Experiment – Ellen Langer
A comprehensive academic analysis of Ellen Langer's seminal 1975 illusion of control experiment, its cognitive...
Experiments
The Identifiable Victim Effect (Charity Study) – Deborah Small and George Loewenstein
An academic examination of the Identifiable Victim Effect, exploring seminal studies by Deborah Small and...
Experiments
The Identifiable Victim Effect Experiment – Thomas Schelling
A comprehensive academic analysis of Thomas Schelling's identifiable victim effect, examining empirical experiments, psychological mechanisms,...
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
Experiments
The Social Value Orientation Game – Paul Van Lange
A comprehensive academic analysis of Paul Van Lange's Social Value Orientation game, decomposed game methodology,...