Theories
Decoy Effect (Asymmetric Dominance) – Joel Huber, John Payne, & Christopher Puto
A comprehensive academic analysis of the decoy effect and asymmetric dominance, rooted in the seminal...
Behavioral Economics
213 results
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...
Theories
Curiosity as an Information Gap Model – George Loewenstein
A comprehensive academic analysis of George Loewenstein's information gap model of curiosity, examining epistemic deprivation,...
Experiments
The Lost Letter Experiment – Stanley Milgram
An exhaustive academic analysis of Stanley Milgram's lost letter technique, detailing its methodology, socio-political measurement,...
Theories
Cheater-Detection Module Hypothesis – Leda Cosmides
A comprehensive academic analysis of Leda Cosmides' cheater-detection module hypothesis, social contract theory, and cognitive...
Theories
Bystander Intervention Model (Diffusion of Responsibility) – John Darley & Bibb Latané
A comprehensive academic analysis of Darley and Latané's Bystander Intervention Model, diffusion of responsibility, and...
Theories
Bounded Rationality Model – Herbert A. Simon
A comprehensive academic analysis of Herbert A. Simon's Bounded Rationality Model, exploring cognitive constraints, satisficing,...
Theories
Bounded Rationality and Ecological Rationality Model – Gerd Gigerenzer & Reinhard Selten
A comprehensive academic treatise examining the bounded and ecological rationality paradigms developed by Gerd Gigerenzer...
Theories
Behavioral Economics of Addiction (Delay Discounting Model) – Warren K. Bickel & George Ainslie
A comprehensive academic analysis of the behavioral economics of addiction, delay discounting models, Ainslie's picoeconomics,...
Theories
Availability Heuristic – Amos Tversky & Daniel Kahneman
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's availability heuristic, its cognitive mechanisms,...
Theories
Appraisal-Tendency Framework – Jennifer S. Lerner & Dacher Keltner
A comprehensive academic analysis of Lerner and Keltner's Appraisal-Tendency Framework, examining how discrete emotions influence...
Theories
Anchoring-and-Adjustment Heuristic – Amos Tversky & Daniel Kahneman
A comprehensive academic examination of Tversky and Kahneman's anchoring-and-adjustment heuristic, exploring cognitive mechanisms, empirical evidence,...