Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Consumer Psychology
982 results
Scales
Hedonic Shopping Motivations Scale (HSMS)
A comprehensive psychometric guide to the Hedonic Shopping Motivations Scale (HSMS) developed by Arnold and...
Scales
Centrality of Visual Product Aesthetics Scale (CVPA)
The Centrality of Visual Product Aesthetics Scale (CVPA) is an 11-item psychometric instrument developed by...
Scales
Meaning of Branded Products Scale
The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
Scales
Consumer Evaluations of Brand Extensions (CEBE)
The Consumer Evaluations of Brand Extensions (CEBE) scale is an academic psychometric tool developed by...
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
Scales
Viewer Response Profile (VRP)
A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...
Scales
Informational and Transformational Advertising Content Scale (ITAC)
A comprehensive academic analysis of the Informational and Transformational Advertising Content Scale (ITAC), developed by...
Scales
Feelings Toward Ads Scale
An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...