Scales
Experiential Value Scale (EVS)
A comprehensive academic guide and psychometric analysis of the Experiential Value Scale (EVS) developed by...
Consumer Psychology
980 results
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
Scales
Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
Scales
Consumer Styles Inventory
The Consumer Styles Inventory (CSI), developed by Sproles and Kendall (1986), is the standard psychometric...
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
Scales
Hedonic and Utilitarian Shopping Value Scale (HUSV)
A comprehensive psychometric guide to the Hedonic and Utilitarian Shopping Value Scale (HUSV), developed by...
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Scales
Hedonic Shopping Motivations Scale (HSMS)
A comprehensive psychometric guide to the Hedonic Shopping Motivations Scale (HSMS) developed by Arnold and...