Scales
Role Overload Scale (Wife) (RO-W)
The Role Overload Scale (Wife) (RO-W), developed by Michael D. Reilly in 1982, is a...
Consumer Psychology
980 results
Scales
Change Seeking Index — Short Form (CSI-Change)
A comprehensive academic guide and psychometric analysis of the Change Seeking Index — Short Form...
Scales
Purchasing Involvement Scale (PI)
The Purchasing Involvement Scale (PI), developed by Slama and Tashchian (1985), is a 33-item psychometric...
Experiments
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...
Scales
Purchase Decision Involvement (PDI)
A comprehensive psychometric guide to the Purchase Decision Involvement (PDI) scale developed by Banwari Mittal...
Scales
Revised and Optimised Personal Involvement Inventories (RPII / OPII)
Comprehensive academic overview of the Revised and Optimised Personal Involvement Inventories (RPII / OPII) developed...
Scales
Product Intelligence Scale (PI-Scale)
A comprehensive academic analysis of the Product Intelligence Scale (PI-Scale) developed by Rijsdijk, Hultink, and...
Scales
Personal Involvement Inventory for Advertising (PIIA)
A psychometric review of the Personal Involvement Inventory for Advertising (PIIA) developed by Judith Lynne...
Scales
New Involvement Profile (NIP)
A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...
Scales
Enduring Involvement Index (EII)
A comprehensive psychometric review of the Enduring Involvement Index (EII) developed by Bloch, Sherrell, and...
Scales
Consumer Involvement Profiles (CIP)
The Consumer Involvement Profiles (CIP), developed by Gilles Laurent and Jean-Noël Kapferer (1985), is a...
Scales
Components of Involvement (CP)
An in-depth academic review of Lastovicka and Gardner's (1979) Components of Involvement (CP) scale, decomposing...